Reading is smart(er)

Brand cooperations - Cooperation marketing: Strategies and decision-making aids for the practice

by Dr. Answin Vilmar

Varus press release:

"With 'Brand cooperations - cooperation marketing' by Dr. Answin Vilmar for the first time a book has comprehensively covered this important topic. The book is aimed at Managing Directors, marketing and advertising managers, product managers and other persons with responsibility for brands. Also it gives to everyone in the marketing, communication and advertising departments an informed answer to the question, whether (and in what form) an intended cooperation for their own company / own brand is actually suitable."